The Power of Direct Mail
The USPS
® has been a topic in the news lately and it hasn't all been positive. As they have stated, part of their challenge is the decline in transactional mail volume. The digital age that we live in has offered communication options far beyond the traditional mail box.
In the middle of all of this great new digital and electronic innovation, direct mail maintains preference across all media when it comes to helping businesses grow. This past year alone, advertising through direct mail volume grew by 2.5%.
Neopost is engaged in offering business critical communications across all media channels. But, when it comes to reaching customers with key messages, there are some things that just can't be left to e-mail.
